Social media sites and exploit the popularity of sport (the power of publication - penetration - intolerance - marketing)

Abstract

Social media sites have emerged as an alternative to traditional media, and due to their intermarriage with different aspects of life, and among these aspects of sports with a large mass base among different social groups, adults or young, poor or rich, intellectuals or ordinary people, we have highlighted in our research a range of key points, the most important of which: the the power of publication on the social media sites and how the recipient attracts, the cultural penetration of young people through social media sites and their exploitation of sports, the spread of intolerance among sports audiences. And sports marketing